It’s a cold and windy Friday night in Maplewood, Minnesota. doing this creates a better video because fans will watch it and enjoy the song more because they can relate to it.Why Your Kids Shouldn’t Listen To The 1975 drinking and getting drunk, skateboarding and heartbreak are all parts of being a young adult so the 1975 has created a video that fits with the target audience. I know this because the video is relatable to those people.
![the 1975 somebody else music video the 1975 somebody else music video](https://image.slidesharecdn.com/musicvideoanalysis-180126140812/95/music-video-analysis-3-638.jpg)
This video is directed towards their target audience of young adults. Blue represents sadness, and so the atmosphere of the video is sad. Semiology is used widely during this video and the colour is a big part of semiology. This means that the audience should be feeling sad when whetting the video. When the artist is slurring around in a bar singing karaoke the audience should find this entertaining and so having the bar lights purple and pink makes the video happier, however as the video goes on, and during the more emotional times the colour changes to blue. however in this case the CCTV camera of Matty falling is not to do with showing lyrics but more so to possibly make the video more memorable.Ĭolour is used in this video to portray emotion that the viewer should be feeling. to look at what we are listening to and what the artist has created to fit with the video, its often what they want to be represented in the song if its maybe not clear enough.
![the 1975 somebody else music video the 1975 somebody else music video](https://www.coupdemainmagazine.com/sites/default/files/styles/hero_image/public/article/14706/hero-14706-654986816.jpg)
The notion of looking is basically what music videos are created for.
![the 1975 somebody else music video the 1975 somebody else music video](https://www.rollingstone.com/wp-content/uploads/2020/05/19752.jpg)
The demands of the record label are seen in most popular music videosĪnother way in which Goodwin’s theory applies is, shown in the screenshot below, when there is a clip of a CCTV camera capturing Matty fall over which applies to the notion of looking. this relates to Goodwin’s theory about the demands of the record label as they have ensured that there is a lot of only the lead singer being shown as a way to get people to watch him. There are many close up shots of Matty Healy’s face in this video, whether its him singing in a car, in the screenshot below, or walking down a dark street with blood down his face. however you do see Matty in a depressive state wondering around a city and going to many different places, all of which he is alone, which does in a sense represent that he has been left for somebody else. The song talks about finding out an ex has found somebody knew, and having to accept it, however that could not be seen from the video, which contradicts Goodwin’s theory about lyrics relating to visuals because it does not illustrate, amplify or contradict as its simply not shown. There is also motifs that the band has that appears in the video, for example shown in the screenshot below there is a lot of pink and purple lighting which is very common for The 1975 as they created a new visual style and went from all black and white for their old album to neon/pastel colours such as pink, purple and blue. this is because Matty Healy is the most well known from the band and therefor the star in the video. when watching the video you only see the bands lead singer Matty Healy, and not any of the others.
![the 1975 somebody else music video the 1975 somebody else music video](https://i.ytimg.com/vi/DM8dgxKpAPI/hqdefault.jpg)
This video applies a lot to Goodwin’s theory in the area of the demands of the record label. The music video was published on 7 July and currently has 8,982,561 views. Somebody Else is The 1975’s 2nd most recent single and most recent music video, it is the 9th most popular video on their Vevo YouTube channel.Somebody Else debuted on Beats 1 with Zane Lowe on 15 February 2016, and was then released on iTunes and Spotify on the 16 February.